Pro-Form Tour De France Trainer – in store at Erik’s

The weather may still be great for riding right now, but it won’t be that way forever. When it turns cold and snowy here in the Midwest you’ve got two options when it comes to riding a bike during the hard months: get yourself a snow bike or get on a stationary trainer. Usually the …

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Specialized Sirrus Bikes at Erik’s Bike Shop

Road heart with a city soul. There’s no better easy to describe the Sirrus family of bikes from Specialized. Whether knocking out a quick ride after work or comfortably making your daily commute, the Sirrus is a capable bike that is ready for some weekend fun when you’ve got the time. Charity rides or local …

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Erik’s Bike and Board Madison Store Now Open!

If you haven’t been by to check out the new Madison store, please do! Located 6610 Seybold Road, the new Madison location is conveniently located on the SW Commuter Trail  and the Beltline so getting here by car or bike has never been easier. We’re excited to be in this great location with more space …

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New at Erik’s Niterider Lumina lights – Free Shipping

With the days getting shorter, you’ve probably noticed that one or both ends of your commute are done partially in the dark. Or, perhaps that evening mountain bike ride isn’t as long as you remember it in July. Whether it’s for safety or fun, there is no such thing as too little light on the …

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Erik’s New Madison West Location is Open for Business!

Just a quick post with some very exciting news. Erik’s newest location is now open for business. Our Madison West location has completed its move to an awesome new location. This completely new building is going to be a flagship store for us and we are very excited to announce it is now open. The …

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XLAB Superwing New At Erik’s – Free Shipping

If you’re a triathlete, you realize how much potential the smallest change in your routine has to make or break your race. Whether you are going for a win in your age group, overall, or your own personal best everything about what you do on race day can mean you finish faster, stronger or race …

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Back To School – Locks for your Bike – Free Shipping on most locks!

With Students heading back to college campuses, or the school down the street this fall, many riders will be on bikes. Whether you commute to work or school, however, it’s a good practice to always lock your bike up if you plan to leave it unattended. Now more than ever, it’s easy to have convenience …

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Northern Pine Drumlin Longboard – Only at Erik’s – Free Shipping!

We recently got in a new longboard at Erik’s that we’re really excited about! Northern Pine Longboards, based in our own back yard worked with us to create the Drumlin. Perfect for downhill and freeride, the Drumlin is also well-suited to commuting duties. You’ll only find this board at Erik’s – but that’s not all …

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Specialized Vita Elite – At Erik’s now!

Here at Erik’s, we love getting out for any type of ride – whether it’s a weekend triathlon or commuting to work, we’re in! The Specialized Vita Elite is the perfect bike for the do-it-all rider. With a comfortable flat bar and vibration damping Zerts in the fork, the Specialized Vita Elite  is just as …

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Yakima Doubledown Ace – New at Erik’s! 10% off and Free Shipping

Just in time for your family vacation or summer bike outing, Yakima has come out with a new version of their popular Doubledown rack series. The new Doubledown Ace 2 bike and Doubledown Ace 4 bike racks improve on what is already a solid rack for trips to the trailhead or a weekend away.   …

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