K2 and Breast Cancer Awareness

With October being National Breast Cancer Awareness Month, we’re taking a bit more notice of a “feature” on our K2 skis and snowboards. Check it out:

Through proceeds from sales, K2 has donated upwards of $1M to breast cancer research.

What you see here is a detail of the tail on the Supersweet ski from K2. as a matter of fact, all K2 Super Series (women’s) Skis carry this little ribbon, as do the women’s snowboard models from K2. It’s a small thing to be sure but it’s K2’s way of helping out the fight.

Through proceeds from their ski and board sales, K2 makes an annual donation to the Breast Cancer Research Fund and has donated upwards of one million dollars over the past decade!

So this winter, when you’re hitting the hills you can fight the lift lines AND fight cancer. Get out there!

The Superific, as well as the rest of the women’s super series is made for women, and with their support of breast cancer research, they also help support women’s health.

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