Group Rides are go! Erik’s Rider’s Club

Spring arrived this past week in Minnesota and Wisconsin, and you may be itching to get your bike on the road or trail. While the mountain bike trails still need a little while to dry out, the roads and paths around Erik’s locations are in great riding condition. Erik’s Rider’s Club rides began this week …

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Specialized Turbo E-Bike – New at Erik’s

This week, Erik’s staff went to Denver for the launch of Specialized’s new electric bike (eBike) offering, the Turbo. Aside from being tons of fun, the purpose of the Denver trip was to learn just how different this eBike is. In Specialized’s words, the goal was to create “a speed focused, high-tech urban bike that …

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Fit Friday – More to come!

We know we missed a Fit Friday article, but we wanted to note it’s for a good reason. We’ve been spending time in the fit studio as well as the editing room to wrap up some filming. We realize that a lot of people don’t understand what bike fitting is or how it can benefit …

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New Store Locations Coming Soon – MN and WI

If you haven’t heard the news already, we’re getting ready to add two new stores into the mix. The first, in Whitefish Bay just outside of Milwaukee, Wisconsin is a great location for us. With 3 stores currently in Madison, we found that a number of our customers were traveling to visit our stores from …

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Get the Right Bike – Road Bikes, Pt. 3

In the previous two installments of Get the Right Bike, we covered road, cyclocross and touring bikes. While most rider’s needs are met by those styles, the saying of “different strokes for different folks” couldn’t be more true in the next two categories. Even within these, there are a lot of variations depending on your …

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