Erik’s Opens New Location in Whitefish Bay, Wisconsin

We are excited to announce that this past Saturday, September 28th,  Erik’s opened our 20th location in the Milwaukee, Wisconsin suburb of Whitefish Bay.  Located at 151 East Silver Spring Drive, our newest location was renovated to be a 10,000 square foot, state-of-the-art bicycle sales and service shop.

1009850_516808023489_362517050_nWith great riding opportunities nearby including the Oak Leaf Trail, beautiful Lake Drive and more, our shop is conveniently located and ready to serve bicyclists of all ability levels. Trained staff want to get you on the right bike and keep you rolling with our Same Day Service on many repairs and adjustments. The Whitefish location will stock Specialized, Raleigh and Wilier bicycles as well as clothing and accessories including Endura, Assos, Twin Six and more.

With winter on  the way and great opportunities for skiing and boarding in the Milwaukee area, we have all the gear to get you out an enjoying winter, with skis from Fischer, K2 and Elan and snowboards from Ride, K2, Roxy and Gnu. All new skis and boards come with professional set up and waxing, and we can keep your gear turning great year after year.

Stop in and see us some time! For more information about Whitefish Bay or any of our other locations, please visit

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