Build your dream bike from Specialized and ERIK’S with the new S-Build Program

S-Build Program HeaderNew for the 2015 Model Year, Specialized and ERIK’S will be offering the S-Build Program. For those who wouldn’t think of buying “off the shelf,” the S-Build program allows you to create the ideal bike in look and performance. The first options available in this platform are the S-Works Tarmac and the S-Works Epic. Unique and limited edition colors and paint designs are part of what makes S-Build so great, but the other part is how you can dial in your ride and choose the parts you want. Add a Body Geometry Fit in the mix, and you’ve got a lightning fast bike that is tailored to your sense of style, your body and especially your riding style.

S-Build Tarmac

The S-Works Tarmac is available in a handful of colors and options – Frame sets start as frame, fork and seatpost that you select components for, while disc modules include disc compatible wheels from Roval. The first options available for colorways are the “Lean” shown below, “Clean” (a blacked out subdued design), or the “Mean” shown in the feature image above. Currently, other color options for the Tarmac include the Team Saxo design or a very special Michael Kwiato limited edition colorway. Stop by one of the MN or WI ERIK’S locations to see what other colors might pop up.

Available as a disc or caliper brake setup, the S-Build Tarmac is great for riders who want to customize their ride but keep it classy.

Available as a disc or caliper brake setup, the S-Build Tarmac is great for riders who want to customize their ride but keep it classy.

One standout among the colors available through S-Build is the Kwiato limited edition paint job.

One standout among the colors available through S-Build is the Kwiato limited edition paint job.

Customization Options

Once you’ve settled on a frameset or module from those available, the next step is picking the components. Choose the right crankset, chainrings, stem and bar, along with the bits that make your bike truly yours such as cable housing, bar tape and saddle. We recommend that you work with one of ERIK’S Body Geometry Fit Technicians to ensure that the handlebar, saddle and stem not only look good but make your time in the saddle more enjoyable.

 

S-Build Tarmac component choices

 

S-Works Epic

Not to be left out, mountain bikers can get in the game too with the S-Build Epic – either as the S-Works Epic 29 or the S-Works Epic World Cup 29, and just the same as the Tarmac above, you can choose some standard colors as well as more adventurous options, so when you toe the line at your next race or trail ride, people will know your by your bike – possibly by your speed as well.

S-Works Epic 29 S-build Lean

The S-Works Epic Lean above is flashy yet clean, but it’s more than a show piece. The S-Works Epic is the first full-suspension mountain bike to win a World Championship, but it didn’t stop there; ridden by the likes of Burry Stander, Jaroslav Kulhavy, and Rebecca Rusch among others, the Epic is race proven by pros and weekend warriors alike. Exact spec of this bike is determined by the model, but here are a few variations available in the S-Build program for the Epic…

S-Build Epic Mean

Only available as an S-Build option, the Mean colorway Epic FSR 29 is anything but average.

Featuring the new RS-1 inverted fork with Brain technology and a Roval Control SL 29 carbon disc wheelset, this is sure to be a head turner as you race on by.

Featuring the new RS-1 inverted fork with Brain technology and a Roval Control SL 29 carbon disc wheelset, this is sure to be a head turner as you race on by.

Customization Options

As with the Tarmac, riders can choose from a handful of options to create their dream bike. ERIK’S staff can help you select the right shifting and braking components to complete your new ride.  When selecting and ordering your new bike with ERIK’S and S-Build, you know immediately what is available, and there is no time difference between these unique options and any other special order. Your bike ships to the store where one of ERIK’S trained mechanics builds it up and gets it dialed for the best season of riding yet!

Screen Shot 2015-02-10 at 8.49.53 AMTo ensure that all parts are properly selected and your new bike meets both your and our standards, S-Build is only available at one of our Minnesota or Wisconsin locations, so stop in today and get started on designing your new ride. Items included here are often limited runs, so ask an ERIK’S staff what’s currently available, and stay tuned for new limited edition colorways!

2 thoughts on “Build your dream bike from Specialized and ERIK’S with the new S-Build Program”

  • I just wanted everyone to know I have been visiting Erik’s about a year. I need to tell about the location in Whitefish Bay, Wi. I have never been treated better and felt more welcome from the entire store. I wasn’t sure about the extra drive to visit, but I never have regretted it. I newer location opened closer to my house but Andrew (Andy) has made his store the stop to go. Everyone I have encounter there has been outstanding. The area shops all made my dive into bike shopping unpleasant. Not here. I don’t usually post things but when a place deserves it. I had to do it. See Andrew and his staff you won’t regret it. Thanks.

    • Thank you very much for the kind words, and for shopping with ERIK’S! We appreciate hearing great reviews of staff and will make sure to pass it around. Andrew is an excellent part of the Whitefish Bay store.
      Keep on pedaling! – Lainger, Marketing Manager

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