Fit Friday – A la Carte Fitting

AKA – Pedal and Cleat fitting for cycling. Every so often the question comes up, why does Erik’s offer only one bike fit service. Often the conversation goes something like this, “I just purchased new shoes and pedals, the rest of my fit is great, but I just would like to have you check and …

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Meet the Specialized Hellga, the best Women’s Specific Fatbike!

The best women’s specific fatbike is here, the 2016 Specialized Hellga. This beauty of a bike is made with women’s body size and shape in mind. This is not just a girly looking Fatboy, the Hellga is her own woman. The M4 Aluminum frame is designed with an ultra low stand over height, making it …

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The Fastest Bike in the World: Specialized Venge ViAS

The fastest bike in the world is here: the Specialized Venge ViAS. With over 1000 hours of time spent designing, refining and testing in their very own “Win-Tunnel”, Specialized reached their goal of making the fastest bike in the world.

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ERIK’S newest shop on Milwaukee’s Lower East Side

Just this week, ERIK’S opened our newest Milwaukee bike, snowboard and skateboard shop at 1819 E Kenilworth Place on Milwaukee’s Lower East Side. This exciting new location is conveniently located near the University of Wisconsin – Milwaukee campus and our expert staff want to get you out on a bike, snowboard, skateboard, or keep the …

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Meet the new 2016 Specialized S-Works Fatboy

A fat bike is fun, but a carbon fiber fat bike takes the experience to a whole new level; the Specialized S-Works Fatboy gives the rider looking to get into winter riding or racing a whole new way to have fun on two wheels.

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Cogburn Outdoors – Fill Your Tag savings

From September 1, 2015 to December 31, 2015, buy any Cogburn CB4 (excluding closeouts) and save $300 instantly from Cogburn and ERIK’S. All you have to do is print out the image below and bring it into your nearest ERIK’S to redeem. After that, you’ll be hitting the woods on the best hunting, fishing and …

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Borealis Echo GX

The 2016 Borealis Echo just arrived at ERIK’S, and it is one the best values in a carbon fat bike around – This well-equipped carbon fat bike comes in under $3000! The Echo is also an excellent year round mountain bike and is ready to take a Rock Shox Bluto. Read on to learn more …

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