Specialized 2018 Dealer Event

A couple weeks ago ERIK’S attended the Specialized 2018 Dealer Event in sunny California.  At the event, we got to try the latest and most awesome products.  It’s fun to ride bikes!  Below are some of things we are most excited about… “Innovate or Die.  That is Specialized’s mantra and they are living it!  Innovation …

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2016 SIA Snow Show Overview

SnowSports Industries America (SIA) had their annual Snow Show last week in Denver, CO. The Snow Show is open to dealers of snow sports equipment. This year ERIK’S sent a couple of our snow sports experts and enthusiasts to the show to check out what is new and exciting for the 2017 snow sport industry. …

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ERIK’S newest shop on Milwaukee’s Lower East Side

Just this week, ERIK’S opened our newest Milwaukee bike, snowboard and skateboard shop at 1819 E Kenilworth Place on Milwaukee’s Lower East Side. This exciting new location is conveniently located near the University of Wisconsin – Milwaukee campus and our expert staff want to get you out on a bike, snowboard, skateboard, or keep the …

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AWOL x Poler Limited Edition from Specialized

We just got this awesome new ride in from Specialized, but if you want one, you better hurry – there are only 100 of these Specialized AWOL x Poler collaborations made, and we’ve got a size medium and a size large. Scroll through the photos below, specs are listed at the bottom. To see more …

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2015 Specialized Sneak Peek – Fatboy SL and Venge LR

Erik’s Product Managers and Training Staff begin the second day at Specialized Dealer Event in Monterey California today, but they’re not relaxing in the sun. Here are some highlights from yesterday’s first sessions and a look at some cool things for 2015. Take a look and tell us if there’s anything you’re dying to know …

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Tour of America’s Dairyland Report

This past weekend found the Regional Race Team in Wisconsin for events related to the Tour of America’s Dairyland (ToAD). Taking place annually in SE Wisconsin, ToAD is one of the premier cycling events for Midwest Racers. The weekend also was the first race for the Women’s Racing Program. Read on for more reports from …

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How to: Warm up for a race

With race season peaking this month, the Erik’s Regional Racing team found themselves at the Giro de Grafton as part of the Tour of America’s Dairy Land racing series in Wisconsin. While adequate rest, nutrition, and gear are all obvious essentials to having a successful race, when race day rolls around, their focus shifts to …

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Weekend Highlights and Tour of America’s Dairyland on the Horizon

This past weekend was a busy one for Erik’s Regional Race Team; Wisconsin hosted the State Criterium Championships took place in Mukwonago, and Maya Holzman placed 4th in the women’s open category. As one of the top WI residents she received the second place medal as result. Way to go Maya!   In Minnesota, there …

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Wilier Road Bike Savings – On Now at Erik’s

  With great weather finally here, now is a good time to put in some miles. If you’re looking for your first road bike, or to upgrade your old road bike, look no further than these great Wilier Bikes. We’re offering a $500 Gift Card rebate on select road bikes in Wilier’s lineup and whether …

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How do I get into bicycle racing? – Announcing Erik’s Women’s Racing Program

Whatever form you cycling takes, at Erik’s we want to get you out there. We’ve got Erik’s Riders Club for riders from beginner to advanced, casual to competitive and road to mountain with everything in between. Erik’s Regional Race Team is holding things down on the competitive side and Erik’s Ambassadors are out there in …

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