ERIK’S newest shop on Milwaukee’s Lower East Side

Just this week, ERIK’S opened our newest Milwaukee bike, snowboard and skateboard shop at 1819 E Kenilworth Place on Milwaukee’s Lower East Side. This exciting new location is conveniently located near the University of Wisconsin – Milwaukee campus and our expert staff want to get you out on a bike, snowboard, skateboard, or keep the …

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Fit Friday – Early Season Aches and Pains

Spring is here, and it’s time to dust off the bike and get out there. Unless you spent some time on the trainer over this winter, spring rides can be accompanied with aches and pains as a result of riding more miles for longer periods of time than your body is adjusted to. Being comfortable …

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Fit Friday – Get a Grip – Handlebars with Erik’s TruFit Staff

This installment of Fit Friday comes to us from Jason Wolf, TruFit Specialist at our Roseville store. Fit Friday is a series in which we discuss common issues of fit that bicyclists deal with. Every rider just as every rider’s body is unique, and time spent with a trained fitter is the single best upgrade …

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Specialized Allez Race 105 – New at Erik’s

Specialized has routinely raised the bar on carbon road bikes with the Tarmac, Amira, Roubaix, and Ruby models (Not to mention the Shiv, Venge and Transition). From the race-oriented handling of the Tarmac, to the perfect balance of plush and power for the Ruby and Roubaix, it’s no wonder why many riders choose Specialized. Let’s …

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Fit Friday – It’s the Seat – with Erik’s TruFit staff

Today is our first installment of Fit Fridays and comes from our Advanced Services Manager, Chris Rogers. Chris is a Certified Master BG Fit Technician who not only oversees the fit program at Erik’s Bike Shop, but has also fit many happy riders from novice to pro, including some of the HTC-Highroad Team. It’s the …

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Minnesota MTB Series – High School Mountain Biking new this year

We’ve been excited to sponsor and be present at a new event series this year – The Minnesota High School Cycling League. Originally created in California with chapters being added to new states every few weeks it seems, Minnesota high school students have a great new opportunity this fall. This weekend marks the third race …

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Chrome Tokyo bags now in stock –

Are you a bicycle commuter, college student, or bike enthusiast? If so, you’ve no doubt heard of Chrome bags. If you haven’t heard of Chrome, and are in need of a bag for biking with, or for general daily use, they’re worth a closer look. The craftsmanship and uniqueness of design is the first thing …

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